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1 marketing area
1) обр. = marketing department 2),2) марк. = marketing territory3) марк. маркетинговая территория* (место размещения (распространения) маркетинговой информации данной фирмы; может быть как реальной, напр., определенная торговая точка, так и виртуальной, напр., в интернете на сайте фирмы) -
2 marketing area
см. market areaEnglish-russian dctionary of contemporary Economics > marketing area
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3 marketing area
см. market area -
4 marketing area
1) Техника: рынок2) Экономика: район сбыта3) Кино: рынок сбыта4) Реклама: маркетинговая зона, маркетинговый район -
5 marketing area
n.Absatzgebiet n. -
6 marketing area
-
7 primary marketing area
торг. = primary trade areaАнгло-русский экономический словарь > primary marketing area
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8 primary marketing area
Универсальный англо-русский словарь > primary marketing area
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9 Dominant Marketing Area
Business: DMAУниверсальный русско-английский словарь > Dominant Marketing Area
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10 area
area ['eərɪə]1 noun(a) (surface size) superficie f, aire f;∎ the garden is 500m2 in area, the garden has or covers an area of 500m2 le jardin a une superficie de 500m2(b) (region) territoire m, région f; (of town) zone f, quartier m; (of lung, brain, diskette, surface) zone f;∎ houses were searched over a wide area on a fouillé les maisons sur un large périmètre;∎ we're staying in the Boston area nous logeons dans la région de Boston;∎ area of operations branche f d'activité;∎ residential area (in town) quartier m résidentiel;∎ industrial/suburban area zone f industrielle/suburbaine;∎ cotton (growing)/mining area région f du coton/minière;∎ customs area territoire m douanier;∎ Finance currency area zone f monétaire;∎ the Manchester area la région de Manchester;∎ the Greater London area l'agglomération f londonienne, le grand Londres;∎ area of agreement terrain m d'entente;∎ figurative problem area domaine m problématique;∎ growth area secteur m de croissance;∎ prohibited or restricted area zone f prohibée;∎ Computing storage area zone f de mémoire;∎ Transport service area (on motorway) relais m d'autoroute;∎ a residential/shopping area un quartier résidentiel/commercial;∎ Ecology a conservation area un site classé;∎ Ecology a protected wildlife area une réserve naturelle;∎ Ecology area of outstanding natural beauty = zone naturelle protégée∎ living/eating area coin salon/salle à manger;∎ a large kitchen area une grande cuisine;∎ parking area parking m, aire m ou French Canadian terrain m de stationnement;∎ smoking area espace m fumeurs(d) (of study, investigation, experience) domaine m, champ m;∎ area of expertise domaine m de compétence;∎ in the foreign policy area dans le domaine de la politique étrangère(director, office) régional►► Military area bombing bombardement m sur zone;Telecommunications area code indicatif m de zone;Commerce area manager directeur(trice) m,f régional(e);American area rug tapis m, French Canadian carpette f;Marketing area sample échantillon m par zone;Marketing area sampling échantillonnage m par zone -
11 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
12 area
n1) площадь, территория, участок2) район, область; зона
- accounting area
- administrative area
- agricultural area
- arable area
- assembling area
- blighted area
- bonded area
- booming area
- border area
- built-up area
- catchment area
- census area
- coastal area
- commercial area
- conflagration area
- consumption area
- crop-producing area
- cultivable area
- cultivated area
- currency area
- customs area
- delivery area
- demonstration area
- densely populated area
- depressed area
- developing area
- development area
- disaster area
- display area
- distressed area
- distribution area
- duty-free area
- economic area
- effective area
- exhibition area
- export area
- exporting area
- express area
- farm area
- farming area
- fishing area
- forage area
- forest area
- free trade area
- frontier area
- grassland area
- ground area
- growing area
- indoor area
- industrial area
- irrigation area
- labour catchment area
- labour market area
- labour shortage area
- lettable area
- living area
- major producing area
- market area
- marketing area
- metric area
- mixed farming area
- monetary area
- neglected area
- normal working area
- offshore area
- open air exhibition area
- operating area
- outdoor area
- parking area
- pasture area
- planted area
- ploughed area
- populated area
- port area
- priority area
- producing area
- production area
- rate area
- rented area
- residential area
- rural area
- sales area
- selling area
- service area
- sheds area
- shopping area
- single crop area
- single currency area
- sown area
- sparsely populated area
- stand area
- storage area
- supply area
- terminal area
- thickly populated area
- tourist resort area
- trade area
- trading area
- transhipment area
- travel-to-work area
- unbonded area
- underdeveloped area
- underprivileged areas
- urban area
- urbanized area
- usable area
- useful area
- work area
- working area
- area of accountability
- area of ambiguity
- area of application
- area of circulation
- area of development
- area of an exhibition
- area of interests
- area of marketing
- area of production -
13 marketing territory
марк. маркетинговая [рыночная\] территория*, территория сбыта* (географическая территория, охваченная деятельностью компании, т. е. территория, на которой проживает целевая аудитория компании; данная территория является рынком сбыта товаров и услуг фирмы)We expanded our marketing territory into the New Jersey, Pennsylvania, and Ohio areas and had a total sale of approximately 3700 cars. — Мы расширили нашу маркетинговую территорию, включив в нее штаты Нью-Джерси, Пенсильвания и Огайо, в результате чего объем наших продаж достиг около 3700 машин.
Syn:See: -
14 area
1) площадь, территория, участок2) район, область; зона• -
15 marketing
noun(Econ.) Marketing, das; attrib. Marketing-* * *noun ((the study of) the processes by which anything may be sold: He is in charge of marketing; ( also adjective) marketing methods.) das Marketing; Marketing-...* * *mar·ket·ing[ˈmɑ:kɪtɪŋ, AM ˈmɑ:rkɪt̬-]n no plto go \marketing einkaufen [gehen]* * *['mAːkItɪŋ]nMarketing nt* * *marketing [ˈmɑː(r)kıtıŋ]A s1. WIRTSCH Marketing n, Absatzpolitik f, -förderung f, Vertrieb m2. Marktversorgung f3. Marktbesuch m:do one’s marketing bes US seine Einkäufe machen4. Marktware fB adj Absatz…, Markt…:marketing area Absatzgebiet n;marketing association Marketingverband m, absatzwirtschaftlicher Verband;marketing company Vertriebsgesellschaft f;marketing cooperative Absatzgenossenschaft f;marketing director Marketingdirektor m;marketing strategy Marktstrategie f* * *noun(Econ.) Marketing, das; attrib. Marketing-* * *n.Absatz -¨e m.Absatzwesen n.Marketing n.Vermarktung f.Vertrieb -e m. -
16 area
(region) région f;∎ the London area la région de Londresarea manager directeur(trice) m, f régional(e);area of operations branche f d'activité;MARKETING area sample échantillon m par zone;MARKETING area sampling échantillonnage m par zone -
17 area
площадь; район; зона (приема); ареал; пространство♦ area of cable influence (ACI) зона охвата кабельного телецентра♦ area of dominant influence (ADI) зона доминирующего влияния вещательной станции♦ designated market area (DMA) расчетная рыночная территория; территория определенного рынка, покрываемая телевизионным сигналом♦ field area докадровое пространство♦ fringe area зона неуверенного приема сигнала♦ high light area выделенный (цветом) участок (текста)♦ image area площадь кадра♦ listening area зона приема станции♦ local access and transportation area (LATA) регион обслуживания (телефонной компании в США)♦ metro(politan) area метрополисный ареал♦ multinetwork area район охвата несколькими вещательными сетями♦ mush area зона неуверенного радиоприема♦ out of focus area внефокусный участок♦ primary marketing area (РМА) основная маркетинговая территория♦ sales area торговая площадь; регион сбыта; торговый зал♦ secondary service area вторичная зона приема сигнала; территория, где сигнал принимается неустойчиво♦ solid area участок сплошного изображения; плашка♦ sound area звуковая дорожка киноленты♦ soundtrack area ширина звуковой дорожки на пленке♦ transmission area зона вещания♦ type area полоса набора; площадь страницы без полей; пространство, на котором можно размещать текст -
18 marketing department
1)а) марк., упр. отдел маркетинга, маркетинговый отдел (подразделение компании, занимающееся маркетинговой деятельностью в интересах компании)б) марк., упр. коммерческий отдел, отдел реализации [сбыта\] (подразделение компании, занимающееся организацией сбыта продукции компании)2) обр. факультет маркетинга, отделение маркетинга ( в учебном заведении)Syn:* * * -
19 area sample
échantillon m par zone -
20 area sampling
échantillonnage m par zone
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